Book Club Promotion Ideas
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TikTok is for more than just the latest dance craze or viral challenge. There’s a community for almost everything people are interested in, and this is especially true for book lovers. #BookTok is a large, thriving community. Even brick-and-mortar stores often have a section devoted to books recommended on #BookTok. It’s the perfect place to promote your self-published book.
The Book Marketing and Promotion Plan that we provide covers a variety of different services. You have the option of either choosing the whole plan or customizing it by selecting and combining one or more of the services that we provide. The following is a list of the services that we provide for the marketing and promotion of books.
Suzanne Kelman is another author who found success on TikTok. She shares that the best advice she received was about promoting her book on the platform. Unlike Facebook and Twitter, where you have to be careful about over-promoting, TikTok’s algorithm is designed to push your content to different people, allowing you to promote your book as much as you like. Suzanne still follows the 7-3 rule (7 posts about other content, 3 about her book), but she hasn’t seen any drop off when promoting her book. With this newfound freedom, Suzanne is able to promote her work with confidence and has had one of the most popular BookTok books.
Social Media Book Promotion Ideas
If your social media account or page is a few days old, inviting people to like or follow your page might be tough. Some may tend to ignore your request unless you start a buzz and drive them to do it—this is when Facebook, Instagram, or Twitter contests come in.
The use of the author’s personal information will take place in completing registrations, necessary materials to be used in publication arrangements with our specialists, and payment transactions that will be accomplished from our services and packages.
Twitter is where everybody’s opinions can be heard—or more aptly, read. Generally, you will get to know the types of people that react to your tweets and through this, you could get your targeted audience.
If your social media account or page is a few days old, inviting people to like or follow your page might be tough. Some may tend to ignore your request unless you start a buzz and drive them to do it—this is when Facebook, Instagram, or Twitter contests come in.
The use of the author’s personal information will take place in completing registrations, necessary materials to be used in publication arrangements with our specialists, and payment transactions that will be accomplished from our services and packages.
Book Promotion Ideas
Your lead magnet builds your email list, and the email list is what you use to promote your future books and products. So be sure to set up a great lead magnet and get people on board when learning how to promote a book.
Another useful feature is an exit pop-up that asks people to subscribe to your mailing list before they leave your site. Since this can (and should) be more elaborate than a button, feel free to experiment with different images and text to see what brings in the most subscribers. Also consider hiring a marketer to assist you with this and other ads (see below).
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
Make each keyword as long and detailed as possible to hit more “phrase matches” for what readers might search. For example, a book tagged with the keyword “dark academia” will index for that single term, but the longer keyword “Ivy League secret society dark academia” allows it to index for multiple search terms — effectively maximizing your exposure to readers.